"It’s evident that videos have proliferated across the Internet into almost every nook and cranny, including the larger (aggregate) sites that collect videos, like YouTube, iTunes, AOL Video, to name a few. But look closer, and you may notice that many videos lack substance; and many videos resemble short versions of TV shows or news stories that originated from television. How many online videos tell a good story? How many good stories are told without the use of a celebrity, or a written script?"
That commentary is from Cooking Up A Story, a site that contains professional video stories about people and their passionate connections to food and sustainable living.
Owners Rebecca and Fred Gerendasy of Oregon operate a video blog, Cooking Up a Story and a Cooking Up a Story YouTube Channel. They produce film documentaries on sustainability, with a focus on food, agricultural pursuits, and food-related history. NPR recently interviewed the couple on All Things Considered.
Businesses are scrutinizing the online world for promoting and selling what they do, by using text and multimedia, or a combination. NPR recently introduced a show segment showcasing businesses on the Internet, All Tech Considered."
The Gerendasys are ahead of the curve.
