22 February 2009
Queenstown New Zealand
The Heart of Business Strategy: 48 Things That Matter
We usually think of business strategy as some sort of aspirational market positioning statement. Doubtless that’s part of it. But I believe that the number one “strategic strength” is excellence in execution and systemic relationships (i.e., with everyone we come in contact with).
Hence I offer the following pieces of advice in creating a winning strategic that is inherently sustainable:
Smile. Work on it.
Bosses, especially near the top: Formally cultivate one advisor whose role is to tell you the truth.
Commit to Excellence.
Apologize. Even if “they” are “mostly” to blame.
Hire enthusiasm.
Low enthusiasm. No hire. Any job.
Hire optimists. Everywhere. (“Positive outlook on life,” not mindless optimism.)
Hiring: Would you like to go to lunch with him-her. 100% of jobs.
Hire for good manners.
Do not reject “trouble makers” - that is those who are uncomfortable with the status quo.
Expose all would-be hires to something unexpected/weird. Observe their reaction.
Become a student of all you will meet with. Big time.
Hang out with interesting new people. Measure it. "
And for even more thought-provoking dialogue (and the rest of the 48 ideas), see Tom Peters's full list and site.

